A website is the face of a company.
But do you have any of these problems?
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“It feels kind of old, but should we renew now?
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“Access numbers are not increasing, but I don’t know what the cause is.
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“I’m often told it’s hard to view on a smartphone.
In fact, there is a “time to review” your website.
This article presents the criteria for renewal and a checklist.
1. What are the main objectives of a website renewal?
First, why do we need to renew?
Common objectives include.
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Renewal of design: We want to make an old looking design look modern
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Smartphone support (responsive support): Consider smartphone users
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Organize and add information: Respond to changes in service content
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Increase customer traffic: Improve leads based on access analysis
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Strengthen SEO: Make it easier to appear higher in search engines
So when do you need to “review” your site?
2. Checklist for website review (if there are many YESes, it is time to review)
Check the following checklist.| Check item | YES / NO |
|---|---|
| More than three years have passed since the last renewal | ○ / ✕ |
| Text is small and layout is broken when displayed on a smartphone | ○ / ✕ |
| Service or product content does not match the reality | ○ / ✕ |
| Inquiries are down / Access is down | ○ / ✕ |
| Page display speed is slow | ○ / ✕ |
| The design seems outdated and inferior to other companies’ sites | ○ / ✕ |
| CMS (e.g. WordPress) is old and difficult to update | ○ / ✕ |
| No staff or business changes reflected | ○ / ✕ |
→ If 3 or more YES, it is a sign to consider renewal!
3. Things to keep in mind when timing your renewal
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It is a waste to renew your website just to “make it look better!
The following points should also be considered.
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Reconfirm your purpose: “What is the website for?
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Review the design of the lead-in line: structure with user behavior in mind
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Strengthen content: Properly place information that leads to trust
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SEO optimization: optimize internal structure and tag design
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Implementation of analytical tools: Google Analytics, heatmaps, etc.
4. Start with a “free website diagnosis”
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“I’ve got a few things on my checklist, do I really need a renewal?”
“I want a professional to look at the weak points of my site.”
For those people, we offer a free more detailed website diagnosis.
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Simple report on display speed and SEO status
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Line of sight and UI/UX improvements
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Points for optimization of inquiry leads, etc.
Based on objective diagnostic results, we will advise on the direction of improvement.
Please feel free to contact us for further information!
“Contact us for a free HP diagnosis.”
Summary: A website is a “grower”.
Websites are not the end of the process, they are something you “grow”.
Regular review and improvement will greatly increase your company’s credibility and ability to attract customers.
If you think you might be feeling neglected lately…
First, please feel free to contact us for a free diagnosis!