Hello, this is AT.DESIGN!
“I have created a landing page (LP), but there is no response at all…
“People are clicking on it, but it is not leading to applications or inquiries.
“Although people are clicking on them, they are not leading to applications or inquiries…”
Do you have such a problem?
An LP is not something that you can just create and it will sell or get a response, but it is a page that can be designed and structured in a way that will greatly change the results. It is a page where results can vary greatly by designing and structuring.
This time, AT. start=”340″ data-end=”365″>The following are the three points that all “responsive LPs” have in common!
① Instantly communicate “who and what” in the first view
It is said that people decide in the first three seconds whether a page is relevant to them.In other words, whether you can make it “personal” on the first view will greatly affect response rates. will greatly affect the response rate.
▼ Key points for an effective first view
It is clear who it is for (e.g., for women in their 30s, for parents raising children)
Communicate the benefits gained (e.g., “You will feel lighter in just 30 minutes.”
CTA (button) is immediately visible
NG examples: vague expressions like “Welcome” or “We support your health”
OK example: “[For women in their 30s] What is skin care to improve rough skin in just two weeks?
②”Concerns and questions” of users are well answered
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People who visit LPs are basically looking at them with suspicion.
“Does it really work?”
“Can I do it?”
“What’s different from the others?”
If these concerns are left unaddressed, they will disengage.
▼ Example elements to dispel anxiety
Customer Testimonials and Results
Before/After Photos
Presentation of expertise and qualifications
Part in Q&A format
The point is not to overstate.
A sense of “stealth” is counterproductive, so use real voices and natural language. Strong> to convey a real voice and natural language.
③ Leading to the goal is “simple and easy to understand”
Even if they read it, they will leave if they don’t know “What should I do? is not clear, they will leave the site. An LP that delivers results is designed to lead visitors to a single, clear goal (request information, register on line, apply, etc.).▼Basic Rules of Lead Design
Button text should be “call to action” (e.g., “Try it for free”)
Multiple CTA buttons on the page (always available to choose from when scrolling)
For a flow that does not get lost to the goal (minimize unnecessary links)
If you prepare multiple actions, it is easy to end up asking “Which one should I choose?
If you have multiple actions, it is easy to end up with “Which one should I choose? It is an ironclad rule to limit the purpose of an LP to one!
ConclusionThe following three points are common to all “responsive LPs.-
Instantly communicate “who and what” in the first view
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Resolve user concerns and questions
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Clear and simple path to goal (CV)
Please try to create your landing page with these in mind.